Since Magic Johnson retired from the NBA, he has applied his winning ways in every endeavor. He owns businesses, including a small piece of the L.A. Dodgers, that give back to Black community by providing local economies by creating jobs. Magic has been the face of HIV awareness and prevention ever since his diagnosis. The man believes in giving back and paying it forward, so don't think that a cushy front-office job is going to change all of that. If anything, look for Magic to take things up a notch or two.
Being named President of Basketball Operations by Lakers Governor Jeanie Buss was one of the many shakeups in management that came a s a result of three dismal losing seasons. In spite of many seasoned executives' contributions to the franchise, Buss didn't think that these old dogs couldn't learn some new tricks. But she believes in Magic Johnson.
With voids to fill in key positions throughout the organization, including the retirement of franchise player Kobe Bryant, the Lakers organization needs leadership that understands all aspects of the game--and Magic offers the right mix of experience when it comes to the game of basketball and the business of basketball.
Magic was thrilled at the appointment and sees it as an idea whose time has come. "The timing is right. It was time to put my businesses aside and focus on the Lakers business," he said. At a recent all-mens meeting held at West Angeles Church of God In Christ where Magic is a faithful member, he affirmed that he will always be committed to his activism. "I think I'm never gonna change," he said. "It's not about my job or what I do. This is who I am. I'm going to always be a man that's going to be involved."
He also acknowledged the importance of staying out of your comfort zone. He said that taking over operations of the failing franchise was just the challenge he was looking for: "I'm competitive. I don't like to lose," Magic offered.
If nothing else, Magic's drive and commitment to giving back should make a huge impact on the Lakers organization. Beyond that, his influence will continue to inspire a desire to succeed in everyone he encounters whether they are on the court, sitting in the stands, or watching from home. Wherever the people are, that's where Magic will be. And wherever Magic is, that's where the magic will happen.