It's not a good time to be Under Armour CEO Kevin Plank. But then again...what can you expect after you openly praise Trump?
Plank received a tremendous amount of backlash after calling Trump "a real asset" to American business on live television.
“He’s highly passionate. To have such a pro-business president is something that’s a real asset to this country,” Plank said on Halftime Report. “I think people should really grab that opportunity. He wants to build things. He wants to make bold decisions, and he wants to be decisive. I’m a big fan of people who operate in the world of ‘publish and iterate’ versus ‘think, think, think, think.’ so there’s a lot that I respect there.”
Now, the brand's athletes and performers are clapping back. Misty Copeland, star of the brand’s iconic “I Will What I Want” ad, uploaded a lengthy Instagram post expressing her disapproval of Plank's comments:
Dwayne "The Rock" Johnson, more recently known for his role in Moana, clarified on Instagram that he does not stand for what Plank said. Although Johnson is a republican, he made it very clear he is not a fan of the divisiveness conservatives typically stand for:
Steph Curry however, did not hold back with his comments. Forget being polite, Curry keeps it real.
When CNBC asked him how he felt about Plank calling Trump a "real asset," he responded, "I agree with that description. If you remove the ‘et.'"
Well...he's not lying, right? Under Armour has since released a statement:
"We have teammates from different religions, races, nationalities, genders and sexual orientations; different ages, life experiences and opinions. This is the core of our company. At Under Armour, our diversity is our strength, and we will continue to advocate for policies that Protect Our House, our business, our team, and our community."
Nice try, guys. Nice try.