By now, you've probably seen or at least heard about Russell Westbrook's Jordan brand commercial promoting his Westbrook 0.2 sneaker. It features the Oklahoma City Thunder's franchise player along with a cast of extras dancing to rapper Lil Uzu Vert's "Do What I Want." The song is a fitting choice for one of the NBA's top talents because he is certainly one of the most outspoken.
Westbrook recently did an interview with Complex to talk about his unapologetic style which extends from his on-court persona to his personal fashion sense. He literally does what he wants to do. Westbrook has no plans to hire a stylist, change up his pre-game routine of listening to 1960s and 1970s slow jams, nor practicing trick shots that he wouldn't normally take in a game. There is no boxing him in. When asked about how "Do What I Do" ended up in the Nike spot, here's how he responded:
"Yeah, I picked the song. He's a good artist and he has great songs that I like to dance to. ["Do What I Want"] was a song that we were able to use in the commercial, and it came out great," he said.
Funny thing is, Lil Uzi Vert had no idea that this project was in the works. In an episode of Complex's Sneaker Shopping, the Philly-based rapper told Joe La Puma how he got the news: "Man, I found out when you found out." He had no contact with Nike or Westbrook during the decision-making process. It was one of those "have your people contact my people" kind of deals.
Lil Uzi Vert was honored to be part of a Nike campaign, but might have been under the impression that Michael Jordan had something to do with choosing his song.
So there you have it. When you are a star basketball player and you like a certain song for your Nike spot, you do what you want and put the song in your video. Russell Westbrook would have it no other way.